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Gucci Gang, the silent killer...

So Beyonce broke the internet with her Coachella performance giving me the perfect platform to stand on and rant. If you know me you know that I am one of the most pro Black people you will ever meet. Often times people say that I am TOO woke but I honestly don't think that's possible in today's age. If anything, I'm not woke enough. Beyonce took the WHITEST concert to exist right now and turned it into a HBCU halftime show for the books. I'm quite sure the audience felt a little awkward but when you're Beyonce, you can do that. Although I am not Beyonce I hope that you do still consider my thoughts and really take the time to think about the things I am about to say.

How do you perceive the people that appear to be too woke? Do you think they do too much? Do you feel like they are too emotional? Well I'm here to tell you that YOU are not emotional enough. I cannot imagine looking at the TV everyday to find that another Black man or woman has been wrongfully prosecuted as I suit up to go and fight for this country. I cannot imagine going to work, laughing along with my white co workers as they make racially insensitive jokes about the hair style I have chosen this month. I cannot imagine continuously walking into stores and putting money into the pockets of white men and woman who have made it clear that their brands were never made for my people. I just cannot imagine doing a lot of the things that my people do all while knowing what I know.

Back in high school I was one of the biggest label whores you could come across. If it was not Ralph Lauren, Abercrombie, Tommy Hilfiger, Lacoste, ect, you could not catch me in it. Looking back, I am so ashamed of the amount of money that I put into these people's pockets. Now that I am "woke" I know better so I do better. I am not saying not to buy anything that is name brand but I am saying that you need to be aware of who your money is going to and who you are supporting. It is so sick to me how the Hip Hop culture promotes Louis Vuitton, Gucci, Fendi, Versace, ect but not ONE Black designer get's the shine unless you're Kanye West. It is sad because these celebrities are unknowingly adding to the problem, including your beloved Cardi B. Red bottoms are not the tell all sign that you have money, yet since Bodak Yellow dropped, you can't tell a Black woman she's not the issshh when she steps out in hers. Before becoming woke, I owned Louboutins but after becoming woke, I sold them.

There is nothing wrong with buying designer IF you have a balance. These white designers make it very clear that they do not create for Black people, just pay attention to the fashion shows. How many Black people do you see walking in your favorite designer's fashion shows? I'll wait. We have got to stop screaming Gucci gang and understand the fact that we are doing exactly what they want us to do. Black people make up more of the country's economy than we even realize, why aren't we doing anything with this power? It is really sad that Black people blatantly ignore the signs and continue to spend money they don't even have on brands just to LOOK like they have it. If you are rich and you can honestly afford these luxury brands by all means I say go for it but like I said at the beginning of this paragraph, you must have a balance. Ideally, the amount of Black owned brands that you own should outweigh the white owned ones.

People think I'm crazy when I say "if it's not Black owned I don't want it", but they don't understand the severity of why this mindset is important. If we kept our money within the Black community we wouldn't be so deep in the hole as a collective group. We would be able to stand on the same playing field as our white counter parts and we would also be able to save money at the same time. As a college student, spending your refund check on a pair of gucci slides or a purse is the dumbest thing you could do. What did you gain from that careless purchase other than 100 likes? I read a post today that said, "Some people don't wanna be FIXED cause being broken gets them attention". This quote is so true for Black people. We would rather literally go broke buying brands we cannot afford just to look like we can. We have to break this cycle and we have to wake up. I challenge you to find a few Black owned business and a few Black designers that can give you the same look as the white designers that we seem to worship. If you want designer go through a third party if you are not rich. For example, I wanted a Louis Vuitton duffle bag back when I was pressed to look like "money". Even though I was not fully woke I still knew that I could not afford to buy one from the actual store so I found a fully authenticated one to bid on on Ebay and I won it. I still got to look like money WITHOUT giving the white man my money. Stop helping white people that have never and will never do ANYTHING to help you. Stay woke my people. See you next Tuesday!

I love you,

Imani Blaize


Charlotte, NC, USA